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  • Roger Feely, of Soul Cocina in San Francisco, squeezes lemon...

    Roger Feely, of Soul Cocina in San Francisco, squeezes lemon juice on Bhelpuri at last year's Eat Real Festival in Jack London Square. (Ray Chavez/Staff)

  • Thousands descend on Oakland's Jack London Square for the three-day...

    Thousands descend on Oakland's Jack London Square for the three-day food festival. (Photo: Paul Kuroda)

  • Betsy Mcleod and Jon Paupard serves Hangar 1 cocktails and...

    Betsy Mcleod and Jon Paupard serves Hangar 1 cocktails and laughs at last year's festival. (Photo: Paul Kuroda)

  • Helix Cottrell, 2, enjoys bubbles at the Eat Real Festival...

    Helix Cottrell, 2, enjoys bubbles at the Eat Real Festival at Jack London Square on Saturday, Sept. 23, 2017 in Oakland, California. Photo by Paul Kuroda

  • Analiesa Gosnell, owner of Clove & Hoof, shows off her...

    Analiesa Gosnell, owner of Clove & Hoof, shows off her Cheesesteak Fries at Eat Real in Oakland. (Photo: Paul Kuroda)

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Jessica yadegaran
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They call it a state fair, street food festival and block party all rolled into one.

You know it as Eat Real, the free-to-attend festival that’s taken over Oakland’s Jack London Square for a summery weekend each year for the last decade. This year, the festival takes place Sept. 14 to 16 at Broadway and Embarcadero and benefits the Food Craft Institute, an educational nonprofit that helps aspiring food entrepreneurs start their own businesses.

It’s still what you love — more than 50 of the Bay Area’s hottest food, craft beer, wine and cocktail vendors whipping up gastronomic goodies in a family-friendly setting — but this year organizers are stepping it up with a handful of affordable, new ticketed food experiences.

This is stuff you actually want to learn, like how to make Grocery Cafe’s Tea Leaf Salad with owner-founder William Lue, or a food and beer pairing featuring Dyafa and 21st Amendment, among others. Tickets cost $5-$35 and can be purchased here.

This year’s extensive Eat Real vendor lineup includes Gerard’s Paella, Southern Comfort Kitchen, Poki Time, Frozen Kuhsterd, Bombzies, alaMar Kitchen & Bar, Clove & Hoof, Jeepney Guy and Aburaya. Looking for vegan offerings? Try VegeNation, Core Kitchen and No Worries.

Eat Real runs from 3 to 10 p.m. Sept. 14, 11 a.m. to 10 p.m. Sept. 15, and 11 a.m. to 6 p.m. Sept. 16. Admission is free, but bring cash or a credit card for the sips and bites. Find more information at Eat Real.