Bob Weir, one of the founding members of the Grateful Dead, has been named a United Nations Goodwill Ambassador.
So, in other words, the long, strange trip just keeps right on going.
Weir was appointed by United Nations Development Programme (UNDP) “to help raise awareness and mobilize support for the UN agency’s work to end poverty while fighting climate change,” according to a news release.
“Weir will help UNDP shine a spotlight on the important role climate action plays in achieving the Sustainable Development Goals, which were agreed upon by world leaders to protect the planet and achieve a brighter future for all. Weir will help UNDP advocate for climate initiatives and projects that promote renewable energy, preserve coastlines, combat deforestation and ensure a healthy planet for generations to come,” the release continues.
Most honored to join the @UNDP as a Goodwill Ambassador. #SocialGood Details: https://t.co/r9jTpD5PlR
— Bobby Weir (@BobWeir) September 17, 2017
Weir spoke to Billboard magazine about the appointment.
“I’d like to see climate change and the ongoing diminishing of biodiversity arrested and dealt with to the point where the sustainability of life on earth isn’t threatened,” Weir told Billboard. “I’d also like to see people reflexively consider the good of the planet in the choices they regularly make.”
He continued:
“I’m hoping to help develop an atmosphere of cooperation between global industry and the UNDP to the point where industry is working toward social good as a primary goal.”
